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July 27, 2005

Early Bird Registration Now Open
for The 3rd International System-on-Chip (SoC) Conference and Exhibition
November 1 and 2, 2005, Radisson Hotel Newport Beach, California

IRVINE --(Business Wire)--, Calif., July 27, 2005 – Savant Company Inc. announced today the opening of early bird registration for the 3rd International System-on-Chip (SoC) Conference, to be held at the Radisson Hotel Newport Beach on Tuesday November 1, and Wednesday November 2, 2005. For conference registration and information please visit: http://www.SoCconference.com

The conference platinum sponsors are composed of Denali Software, Tensilica, eASIC and PalmChip, and the gold sponsors are Giga Scale IC, Micron Technology, CSU Fullerton, Georgia Institute of Technology and Chapman University. Other sponsors include OCP-IP, VSIA, AeA and Si2. In addition, conference media sponsors include: EDA Café, Chip Design, Advanced Packaging Magazine, Surface Mount Technology, Embedded Computing Design, DSP& FPGA Products and Semiconductor Online.

In less than two years, Savant’s International System-on-Chip Conferences have become one of the most important technical and informative conferences for the chip design community. Savant conferences are recognized for their highly practical, educational content and for their collaboration with major industry enablers and top academic experts.

“As a key technological driver for the mobile era, memory is enabling tremendous freedom in new designs for portable applications," said Jon Kang, Senior Vice President of Technical Marketing at Samsung Semiconductor and a keynote speaker for the 3rd SoC Conference. "Samsung Semiconductor, in its strategic leadership role within the mobile and memory industries, is honored to speak at the 3rd SOC Conference and looks forward to discussing ways to foster continued innovation with other component manufacturers and OEMs for the exploding mobile marketplace."

Other distinguished keynote speakers are Professor Tummala, Pettit Chair Professor in Microsystems at Georgia Institute of Technology; Dr. Juan-Antonio Carballo, Venture Strategy Executive at IBM; and Derek Lidow, CEO and President of iSuppli.

“In this leading-edge conference, we cover CPU/DSP cores for SoC applications, embedded memory subsystems, new trends in ASIC/SoC designs, as well as the related EDA tools,” said Farhad Mafie, President and CEO of Savant Company Inc. and the conference organizer. “Four outstanding keynote speakers, four informative tracks, over thirty excellent presentations, two challenging panel discussions, one night of tabletop exhibition—all combine to offer conference attendees an excellent forum to learn from industry experts and develop new and valuable business networks.”

"In the memory subsystem track and panel, we will address some of the most important memory design issues and possibilities with key technology providers and experts," said Dave Bursky, Editor-at-Large, Electronic Design magazine, and SoC Conference memory Track Chairman and panel moderator. "The Savant SoC Conference provides an excellent forum for the design community to discuss their ASIC/SoC design-related challenges with experts from industry as well as academia."

Savant’s SoC Conference is the annual event where chip design experts meet for two days of productive technology-related discussions on semiconductor advances, the latest CPU/DSP cores, ASIC/SoC design methodologies, EDA tools, and much more.

About Savant Company Inc.

Savant Company Inc. provides sales, marketing, and business development consulting services for semiconductor IP and IC companies on a worldwide basis. Savant also provides leading-edge conferences, seminars, marketing and technology intelligence reports, and executive briefings for high-tech communities globally. Savant relies on the combined technical expertise and professional leadership of Savant Affiliates and Savant’s highly respected Advisory Board. Together, they ensure the quality of Savant’s training programs, conferences, seminars, etc., to business professionals worldwide. Savant Company Inc. is independently owned and independently operated and is incorporated in the State of California. For additional information on the company or its products and services, please visit www.SavantCompany.com or www.SoCconference.com.

For marketing inquiries, please e-mail ContactSavantTeam@Gmail.com or call 949-981-1837.

Editor’s Note: For reader inquiries please publish SoC@SavantCompany.com All information in this press release is current as of the date of the announcement but is subject to change without prior notice.

Contacts
Savant Company Inc.
Joe Tinervia
Marcom Director
Phone: 949-981-1837
Fax: 949-476-3245
SoC@SavantCompany.com

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