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July 17, 2006

Early Bird Registration Open
The 4th International System-on-Chip (SoC) Conference and Exhibit
November 1 and 2, 2006, Radisson Hotel Newport Beach, California

IRVINE, Calif., July 17, 2006 – Savant Company Inc. announced today the opening of early bird registration for the 4th International System-on-Chip (SoC) Conference, to be held at the Radisson Hotel Newport Beach, California, on Wednesday, November 1st, and Thursday, November 2nd, 2006. For the list of topics and further information, please visit:

Fujitsu, Micron, Samsung, Tensilica, CSU Fullerton, and Chapman University are Platinum Sponsors of the 4th SoC Conference, and Sonics, Synplicity, and IEEE OC Chapter are Gold Sponsors. Additional sponsors include recognized industry forums such as the VSI Alliance, OCP-IP, EEMBC, and MPEG, as well as Wireless Design & Development, Circuit Cellar, IQ, and Embedded Computing Design magazines.

"Anyone involved with ASIC and SoC design should attend this conference,” said Steve Leibson, Technology Evangelist and Strategic Marketing Manager, Tensilica. “It's one of the most, if not the most, important SoC conferences held in the US, so it's a great place to network and to learn."

"Single chip smart phones, TVs, etc., are being architected and designed using complex System-on-Chip methodologies and approaches," said noted industry analyst and EEMBC President Markus Levy. "In a targeted and focused forum, Savant International SoC Conferences address all aspects of the SoC architecture, design, and implementation by highlighting the best practical technologies that industry and academia could offer to the SoC Conference attendees.”

“The annual Savant SoC Conference has become the leading chip design event among the engineering communities in our industry,” said conference organizer Farhad Mafie, President and CEO of Savant Company Inc. “In this informative and highly targeted conference and exhibit, we are addressing the hottest and the most essential SoC, SiP, ASIC, ASSP, FPGA, and Foundry-related design and development topics, as well as creating an excellent forum for our audience to network with the experts from industry and academia on a worldwide basis.”

A list topics, panel ideas, schedules, and other conference-related information is available at:

About Savant Company Inc.

Savant Company Inc. provides sales, marketing, and business development consulting services for semiconductor IP and IC companies on a worldwide basis. Savant also provides leading-edge conferences, seminars, marketing and technology intelligence reports, and executive briefings for high-tech communities globally. Savant relies on the combined technical expertise and professional leadership of Savant Affiliates and Savant’s highly respected Advisory Board. Together, they ensure the quality of Savant’s training programs, conferences, seminars, etc., to business professionals worldwide. Savant Company Inc. is independently owned and independently operated and is incorporated in the State of California. For additional information on the company or its products and services, please visit or

For marketing inquiries, please e-mail or call 949-981-1837.

Editor’s Note: For reader inquiries please publish All information in this press release is current as of the date of the announcement but is subject to change without prior notice.

Savant Company Inc.
Joe Tinervia
Marcom Director
Phone: 949-981-1837
Fax: 949-476-3245



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