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October 25, 2005

Synfora to Showcase Tools for Fastest SoC and Low Power Design at the 3rd International System-on-Chip Conference and Exhibit

Company will demo newest release of Synfora PICO Express and show the world’s first automatically-created H.264 encoder application engine

Mountain View, Calif. — October 25, 2005 — Attendees of the 3rd International System-on-Chip (SoC) Conference and Exhibit will see advanced SoC design technology in the SynforaTM exhibit, where the company will be showing an H.264 encoder application engine and the product used to automatically create it: Synfora PICO Express. The Conference and Exhibit will be held November 1 and 2, 2005 at the Radisson Hotel in Newport Beach, Calif. Synfora is the leader in application engine synthesis for fastest SoC design.

According to Raj Singh, senior vice-president of worldwide marketing and sales at Synfora, “With Synfora’s newest products, designers can express complete, complex SoC blocks in a high-level language and produce fully timed, verifiable RTL that feeds any design flow. We look forward to showing the attendees how Synfora’s technology can greatly improve how SoC designs are implemented.”

Synfora to Show the World’s First Automatically Designed Application Engine Created in just six man-months, the application engine for an H.264 encoder was designed using Synfora PICO and ASPENTM processor technologies. To design the same engine using existing methods would take an estimated 6.5 man-years.

Demonstrations of PICO Express 5.01 for Fastest SoC and Low Power Design

Also at the Conference, attendees will see demos of the newest release of Synfora PICO Express for application engine synthesis. It features enhanced capabilities for implementing state-of-the-art algorithms found in multimedia (H.264, WMV), imaging,

(photo-quality printing), wireless (3GPP), and security (AES) applications. PICO Express creates flow-controlled networks of hardware accelerators from sequential C algorithms. It also provides excellent support for low voltage libraries, enabling engineers to target low power designs with unprecedented ease.

“Designers are creating more and more multi-function, high performance, low cost SoCs. They need innovative tools such as Synfora’s PICO Express; tools that generate optimal architectures and synthesizable RTL from ANSI C algorithms,” said Farhad Mafie, president and CEO of the Savant Company Inc. and organizer of the SoC Conference. “We’re pleased that Synfora will be showing its advanced synthesis products to designers at the SoC Conference and Exhibit.”

About the International System-on-Chip (SoC) Conferences

Produced by Savant Company Inc., the International System-on-Chip (SoC) Conferences have emerged as one of the most important technical and informative conferences available to the chip design community. For more information about the International SoC Conferences and Exhibits, please visit, or call Joe Tinervia at 949-981-1837.

About Synfora, Inc.

Founded in 2003, Synfora, Inc. of Mountain View, Calif. is the leading provider of application engine synthesis (AES) software used to design complex systems-on-chips (SoCs). Synfora’s patented technology helps to reduce fixed design costs and dramatically speed chip development and time-to-market. Synfora targets companies in the audio, video, imaging, wireless, and security segments of the IC design market. The company’s investors are ATA Ventures, Foundation Capital, and U.S. Venture Partners. For the latest news and information on Synfora, visit

Synfora, the Synfora logo, and PICO Express are trademarks of Synfora, Inc. All other names mentioned are trademarks, registered trademarks, or service marks of their respective companies.

For more information, please contact:

Monica Nascimento
Synfora, Inc.
(650) 314-0500, ext.110

Abbie Kendall
Armstrong Kendall, Inc.
(503) 672-4681



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