Farhad Mafie,President and CEO of Savant Company Inc., has over 30 years of experience in high-tech industries including semiconductor, IoT, POS, and computer businesses; additionally, he has more than 20 years of university-level teaching experience. A seasoned technical executive with extensive global experience in sales, marketing, and engineering. He enjoys developing and training global sales organizations (Sales Enablement), product training, developing innovative business plans and go-to-market strategies, and creating eco-systems, strategic alliances, and partnerships.
In 2017, as part of Savant Marketing consulting services, he became the CEO of Handycash Inc., for over 4 years (a newly formed startup in Switzerland) and developed an innovative mobile payment system (an eCash / private CBDC solution) based on Blockchain technology for the Vending and POS markets that was successfully launched in 2021.
For almost six years at Microsemi Corporation, as Vice President of Worldwide Product Marketing and Corporate Communications teams (in US, EU, India, and China), Farhad developed and managed the entire Microsemi’s worldwide outbound and inbound marketing strategies and programs; and worked directly with executive team on M&A projects and successfully integrating over 22 acquired companies.
Farhad is also the former Vice President of Marketing/Business Development and Technical Sales Engineering at Toshiba America Electronic Components, Inc. He was responsible for marketing the entire Toshiba standard ICs products in North America, as well as engineering development for Toshiba's Embedded and Digital Consumer products based on ASSP and SoC models.
Farhad has worked at Lucent Technologies on marketing communications ICs, Toshiba Information Systems on product definition for Toshiba's notebooks PCs and handheld products, Unisys on designing new processors and computer systems, Ocean Scientific on designing medical instrumentations, and MSI Data on designing data collection products. He has a Master of Science and a Bachelor of Science degree in Electronic Engineering from California State University, Fullerton.
In 2003, Farhad designed, developed, and launched the annual Internationals System-on-Chip (SoC) Conference, Exhibits, and Workshops http://www.socconference.com. For two exciting days, this annual international Conference brings the most innovative and groundbreaking Chip-related technologies to its targeted audience. As the SoC Conference Chairman, he has driven the Conference leading-edge program at UC Irvine for the past 16 years.
In 2019, Blockchain Technology Summit was launched to bring the latest blockchain-related technologies, applications and startups in an exciting and educational Summit for worldwide audience http://www.blockchaintechnologysummit.com.
Farhad is an author and a translator and in 2003, he published Nader Naderpour 1929-2000 Iranian Poet, Thinker, Patriot. He is also the Editor-in-Chief for CRC Press on SoC Design and Technologies Book Series. Two New Books:
- Low-Power NoC for High-Performance SoC Design
- Design of Cost-Efficient Interconnect Processing Units
Farhad is a member of two UCI Advisory Committees: Communication System Engineering and Embedded System Engineering Certificate Programs. He is also the chair of IEEE Orange County Solid-State Circuits Society (SSCS), as well as IEEE Orange County Entrepreneurs' Network (OCEN).
For more information regarding Farhad’s activities, please visit FarhadMafie.com