Steve Leibson, Technology Evangelist, to Discuss Configurable
Processor Cores for Media-processing Applications and Low Power Design
Challenges in SoC Design
Santa Clara, Calif. – October 25, 2005 – Tensilicả, Inc., today
announced that Steve Leibson, Technology Evangelist at the company, will
be presenting at the 3rd Annual International System-On-Chip (SoC)
Conference and Exhibit being held November 1-2, 2005, in Newport Beach,
CA. Leibson will discuss “Media processing for wireless SOC
applications: reduce design risk with configurable processor cores” on
Monday, November 1, between 8:45 - 12:00 p.m. He will also join a panel
discussing "Myth or Reality: Power Reduction at All Levels of Design
Abstraction" on Tuesday, November 2, at 4:30 p.m. Tensilica is also
continuing its platinum sponsorship of the event.
"Tensilica’s highly innovative approach provides customized
high-performance processor cores for new complex SoC designs along with
a complete software development tool environment that allows for new
configurations with minimum development time," said Farhad Mafie,
president and CEO of the Savant Company Inc. and SoC Conference
organizer. "We are very delighted to have Tensilica in our SoC
Conference and Exhibit as the platinum sponsor for the third time."
“This year’s conference focuses on SoC in wireless applications and we
are pleased to highlight the advantages of Tensilica’s SoC design
approach including lower design risk, the ability to run multiple
media-processing codecs on one hardware core, and the ability to keep
clock rates low through processor architectural tailoring,” said Steve
Roddy, vice president of marketing at Tensilica.
About Steve Leibson
Steven Leibson is the Technology Evangelist for Tensilica, Inc. and
is the co-author of the recently published book, “Engineering the
Complex SOC” (Prentice Hall, 2004). He formerly served as Vice President
of Content and Editor in Chief of the Microprocessor Report, Editor in
Chief of EDN Magazine, and Founding Editor in Chief of Embedded
Developers Journal magazine. He has written hundreds of articles for
several electronics industry trade magazines and he has won many
industry awards for his clear, detailed writing. While at MDR, Leibson
developed and presented many technical, day-long microprocessor seminars
and he organized and served as MC for the Microprocessor and Embedded
Processor Forums. He holds a BSEE Cum Laude from Case Western Reserve
University and worked as a design engineer and engineering manager for
leading-edge electronics companies.
About Savant Company Inc.
Savant Company Inc. provides market intelligence, business
development, and marketing/sales consulting services for semiconductor
companies as well as providing innovative technology conferences,
seminars, and executive briefings for technology industry business
professionals. Savant's International System-on-Chip (SoC) Conferences
have emerged as one of the most important technical and informative
conferences available to the chip design community. Savant Company Inc.
is an independently owned and independently operated company
incorporated in the State of California. For more information about
Savant Company Inc. and the SoC Conferences, please visit
www.savantcompany.com & www.SoCconference.com.
Tensilica was founded in July 1997 to address the growing need for
optimized, application-specific microprocessor solutions in high-volume
embedded applications. With a configurable and extensible microprocessor
core called Xtensa, Tensilica is the only company that has automated and
patented the time-consuming process of generating a customized
microprocessor core along with a complete software development tool
environment, producing new configurations in a matter of hours. For more
information, visit www.tensilica.com.