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More on Bill Dresselhaus,

Bill knows the power of innovation and design in business.  A pioneer in product design and innovation management, he is responsible for several award-winning products in the high-technology marketplace—from desktop computers to digital projectors to scientific instruments.

He was also one of the first in-house product designers at InFocus Corporation, functioning as lead designer and project manager on revolutionary new projection systems and serving as the Corporate Manager of Product Design.

Besides all phases of product development and business management from concept to production, Bill's eclectic background also includes biochemical research, petroleum refinery design and information graphics development. He is named on a number of design patents and international design awards.

In designing and authoring his unique book, ROI: Return On Innovation®, Bill integrated his design, engineering, management, manufacturing and business expertise with his intense passion for design and innovation process. He strongly feels, "Design is the universal creative process essential across any enterprise for implementing the true business of business: generating need-filling, innovative new ideas and turning them into wealth-building products and services". In ROI, Bill graphically and visually describes how to facilitate innovation throughout a business, beginning with new product development, and ultimately permeating the entire enterprise. He shows that the cross-functional collaboration of individual and collective creativity will generate better products and maximize the return on product development investment. ROI has been a textbook in international college and professional training venues and provides the basis for Bill's Innovation Kitchen™ Seminars and corporate consulting. His book is being updated and expanded into a new edition entitled Innovation Strategies for New Product Development.

Bill has an MS in Product Design from Stanford University, an MS in Chemical Engineering from Iowa State University, and trained in the Executive Special Studies Graduate Program in Industrial Design at Art Center College of Design. His many clients have included Apple Computer, Sun Microsystems, National Semiconductor, TransFRESH Corp., InFocus Corp., SDRC, Oregon Graduate Institute, Alias|Wavefront, Oregon3D, Silicon Graphics, IDEO, Institute for Industrial Policy Studies, Center for Design and Business, EDS/UGS, Telechips Corp., Lunar Design, and many others.

Bill consults in innovation strategy, product development, and design management. He also conducts seminars and training in creativity and innovation, and teaches design, management, marketing, product development and other subjects in a variety of international business education venues.

 

 

   

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